Siemens-Article 3: Text & Typography Standards

Purpose: Define the typography rules—how titles, body text, bullets, headings, and special text elements are handled.

1. Titles
• Capitalize only first word and proper nouns (e.g., “Understanding cognitive biases”)
• Typically no periods on headings
2. Font & Sizing
• Minimum 13pt body text (contact TK for exceptions)
• Headings should be at least 2pt larger than body text
• Button text always ALL CAPS, 16pt (e.g., “SUBMIT”)
3. Punctuation & On-screen Text
• Periods generally omitted unless multiple sentences or instructions
• Bullets (• for first level, – for second level)
4. Font Consistency
• Use GT Walsheim LC or LC Light, apply bold property to Light font when needed
• For Storyline Notes: 10pt, color #464646, single spacing, no extra spacing

Related Articles:

• Article 4(UI Element Standards) for matching text in buttons, radio buttons, checkboxes
• Article 8(Animation & Transitions) for how text should animate